Disney ABC Television Group VP - Multiplatform Measurement in New York, New York
The Vice President, Multiplatform Measurement for the ABC Owned Television Station group will manage a central team providing a suite of research and analytics for all division and station-level teams, including content, product, sales and newsroom stakeholders.
This executive will be at the center of ABC OTV’s future success, with a full understanding of OTV’s multiplatform audience, driving content, revenue and product optimization. They will work directly with the General Managers of ABC OTV and other businesses within the Disney | ABC Television Group and TWDC to drive collective growth, providing strategic guidance and actionable insights across all areas of our business.
Champion data and analytics with a central source of truth that that drive multi-platform content, product and platform optimization as well as accountability across the organization
Direct and manage team of analysts and researchers across digital analytics, consumer insights, marketing research, television research and sales performance
Identify effective and efficient approaches to operations and processes throughout the organization
Manage relationships with key measurement vendors
Recruit, develop, and retain a strong leadership team; provide guidance and coaching to maximize their performance and accelerate their professional growth.
Execute all corporate policies/objectives while maintaining the highest level of ethics and industry standards.
Establish and maintain an atmosphere that promotes open communication, respect for others and excellence
Collaborate with other parts of ABC OTV, the Disney ABC Television Group and The Walt Disney Company to advance the group’s interests and leverage the group’s assets
Basic Qualifications :
Extensive television and/or digital media research experience, including significant exposure to content, product and ad sales research.
An in-depth knowledge of Nielsen & comScore Linear and Digital syndicated product offerings and a sophisticated understanding of the challenges facing comprehensive audience measurement.
Excellent visualization and storytelling skills to be able to effectively communicate data insights in easy to understand and actionable manner
Strategic thinker with ability to formulate innovative solutions to complex problems and keep ahead of industry trends.
Demonstrated ability to develop high performing teams whose expertise spurs innovation and delivers actionable business insights.
Established relationships across the research and analytics industry, including vendors
A leadership approach that fosters collaboration and innovation
Ability to recognize, create and communicate priorities, strategies as well as market opportunities and challenges to drive growth and performance improvement
Ability to effectively lead and manage in a dynamic and challenging environment
Strong written, verbal and presentation skills.
Preferred Qualifications :
Experience with, or deep knowledge of, local broadcast station research and the trends, technology, etc. shaping the station industry’s future (ATSC 3.0, etc.).
Required Education :
Bachelor's degree or equivalent work experience.
Preferred Education :
MBA or Advanced degree in a quantitative discipline preferred.
Additional Information :
Please note that this role may be located in either NY or LA
Job ID: 576894BR
Location: New York,New York
Job Posting Company: Media Networks