Disney ABC Television Group Manager, Brand Strategy & Sales Integration - ABC News in New York, New York
Would you like to create new business models to support world-class journalism? Do you want to play a role in shaping the future of the news industry, and influence stories and products seen by hundreds of millions of people around the world? Or have an idea for the next big “thing” in media?
As the Manager of Brand Strategy & Sales Integration, you’ll develop new sales opportunities across all digital properties and all media formats for ABC News, FiveThirtyEight, and Good Morning America. You have an endless supply of creative ideas, as well as boundless energy to drive them forward. Work across Ad Sales, Editorial, and Product to drive growth and serve as a key liaison with major media partners. This role currently reports to the VP of Business Operations & Insights.
You will join an innovative and growing team. The newsroom is a fast-paced environment, so be ready to live in a world where each day is radically different. On any one day you might:
Launch a new sponsorship around a major live event across mobile, desktop, and OTT
Develop a Go to Market strategy with the Ad Sales team for a new series or product
Reach and exceed individual revenue targets
Source new leads with potential brand partners
Present the brand portfolio at trade events
Help guide the overall vision and execution of ABC News’s monetization strategy off TV
Collaborate with world-renowned journalists on new editorial projects and franchises
Utilize data to identify areas of opportunity that feed into topline KPIs
Basic Qualifications :
Minimum four years digital sales experience
Entrepreneurial drive to launch new businesses within a global media organization
Expertise with all digital analytics tools, KPIs, and content distribution strategies
Ability to influence internal and external clients
Executive-level presentation and communication skills
Deep passion for creative forms of storytelling and the future of news media
A collaborative, no-drama working style, with a focus on action and results
Strong interest in live broadcast television
Awareness of pop culture & politics
Proficient at Microsoft Office - knowledge of photoshop/basic editing a plus
Required Education :
You have a BA or BS from a four year accredited college or university.
Job ID: 635679BR
Location: New York,New York
Job Posting Company: Media Networks
ABC Cable Networks Group is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.