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Disney ABC Television Group Manager - Audience Extension (Project Hire) in New York, New York

ABC OTV is seeking a progressive, strategic sales representative to develop and rollout platforms and partnerships to extend the brand across multiple audience touch points. This Audience Extension Manager will prospect key clients/agencies/unwired video opportunities and secure significant revenue and partnerships using video audience extension, including OTT/CTV; SEO; social. This position is a unique revenue generating opportunity that will also serve as support and a resource to ABC OTV sales representation. This position is a PROJECT HIRE to run through 12/31/2020.

Responsibilities :

  • Develop and grow revenue for the ABC Owned Television Stations by serving as a trusted resource to the station General Sales Managers on digital/video aggregation efforts

  • Develop, present and educate all aspects and opportunities of our new offering to establish a premium position in this rapidly growing business

  • Serve as the liaison between OTV Sales representation and opportunistic extension

  • Grow and foster relationships within Major Advertising Agencies and Digital Agencies

  • Experience, knowledge and relationships within all levels of the Political Advertising category

  • Strategize with SVP of OTV Sales to identify, prioritize and build this non-traditional business

  • Ability to assess, negotiate and evaluate premium partners to determine inclusion within the ABC OTV offering

  • The position will provide education, training and ease of aggregation execution for all OTV sales representation

  • A significant amount of domestic travel will be necessary to drive revenue and success in this newly created position

Basic Qualifications :

  • Passion, interest and awareness of the local digital medium, trends and revenue generating opportunities

  • Strong interest and experience in digital marketing and technology

  • Strong written, verbal and presentation skills are imperative for internal/external success

  • Highly organized, action-oriented, creative and collaborative

  • Ability to communicate, create and recognize strategies, opportunities and priorities within this new revenue stream

  • A minimum of 5 years of broadcast television sales and station management experience

  • Advanced experience in all aspects of Video & Digital Marketing

Preferred Qualifications:

  • Prior sales leadership experience at a local television station

Required Education :

  • Bachelor’s degree or equivalent experience

Job ID: 656393BR

Location: New York,New York

Job Posting Company: Media Networks

ABC Cable Networks Group is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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