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Disney ABC Television Group Director – Marketing and Community Affairs (KFSN-TV) in Fresno, California

ABC30 KFSN-TV, the Walt Disney Owned TV Station in Fresno, is looking for an experienced Marketing leader to oversee the implementation of the ABC30 KFSN-TV Marketing strategy, including campaigns, events, digital marketing, and Community Affairs. This position requires knowledge of data-focused, audience-based brand development and design, content creation, social media marketing, experience with sales promotions, community outreach programs and influencer marketing. Must be a team player, motivator and well versed in digital promotions/marketing in a fast paced, ever-changing environment.

Responsibilities :

  • Manage the ABC30 brand on all platforms through the development and execution of innovative creative and marketing campaigns

  • Leverage research and real time data analytics to launch timely social media campaigns that grow audience engagement and emotional connection to the ABC30 brand, content and talent

  • Manage department staff, budget and media buying on and for all platforms

  • Grow the brand identity by developing and creating original and emotionally-impactful content

  • Develop and execute multi-platform media campaigns to support the various communities and non-profits in the ABC30 service area

  • Work with sales and news teams to provide cause-related campaigns.

  • Act as the chief liaison between the station and leading non-profit organizations in the Central Valley

  • Represent the station and manage the station's relationships in the non-profit sector and determine how to serve the community's interest on multiple platforms

Basic Qualifications :

  • Experience in a leadership position, managing a staff

  • Demonstrated ownership of the creative expressions of a media brand, on and off-air including experience with brand management across digital platforms

  • Experience launching campaigns, building brands and engaging with your audience through the use of a variety of social media platforms

  • Demonstrated ability to use research and data analytics tools to drive audience engagement on all platforms

  • Demonstrated experience overseeing the production of original compelling content that integrates sponsors and advertisers

Required Education :

  • Bachelors Degree or equivalent work experience

Job ID: 637034BR

Location: Fresno,California

Job Posting Company: Media Networks

ABC Cable Networks Group is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.