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Disney ABC Television Group Analyst - Social Media Insights (Social Listening) in Burbank, California

ABC is looking for a Social Media Insights Analyst, with a strong passion for pop culture and social listening experience. The analyst will utilize social media listening tools and best practices to deliver actionable data-driven insights that inform important programming and marketing decisions.

Responsibilities :

  • Set up and maintain social tracking topics for ongoing listening and analysis.

  • Monitor social media activity related to ABC television content, talent, and promotional efforts; Report on conversation themes, buzz drivers, sentiment, and other key performance indicators.

  • Work closely with internal stakeholders in Research and Marketing to understand business objectives related to recurring and ad hoc requests.

  • Prepare visually appealing, concise reports that translate unstructured social data into digestible and actionable insights.

Basic Qualifications :

  • 2+ years relevant social media listening and reporting experience.

  • Experience setting up social tracking topics and pulling relevant data from social listening tools such as NetBase, Crimson Hexagon, or Sysomos.

  • Outstanding research and analytical skills; Ability to glean insights from disparate and unstructured data sources.

  • Keen interest in ever-evolving social media landscape.

  • Superior written communication skills.

  • Excellent organizational and prioritization skills.

  • A proactive self-starter who can anticipate needs and keep projects moving forward without constant oversight and direction from their manager.

  • An independent thinker who will work to validate findings that may conflict with earlier results or an existing understanding of the consumer, rather than taking all reported data at face value.

  • Proficiency in Excel, PowerPoint, and other MS Office applications.

Preferred Qualifications:

  • Experience crafting effective Boolean search queries.

  • Experience with industry-specific social tracking tools such as Nielsen Social and Canvs.

  • Experience with social measurement and campaign tracking tools such as ListenFirst and Shareablee.

  • Experience in the TV / media / entertainment industry.

Required Education :

  • Bachelor’s degree in Research, Marketing, or a related field.

Job ID: 643212BR

Location: Burbank,California

Job Posting Company: Media Networks

ABC Cable Networks Group is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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